The rise and rise of Green Geeks!

It feels extraordinary to fabricate an accumulation of yourself and your lifestyle, on the web; doesn’t it? And why shouldn’t it be. The changes in algorithm updates point to one thing: Social Media comprising of Facebook, Twitter, and LinkedIn continue to optimize their communication potential while other social networks, including Instagram and Pinterest, are slowly opening their doors to user-based collaborative opportunities. Whilst the social media giants are wooing users to seek virtual popularity, brands have also aligned their strategic forces to augment social media offerings.

It has given brands a voice and way to communicate with its audiences directly.

There was a point in time when the whole platform was considered to be some kind of a passing fad that kids took up to make themselves look ‘happening’. Over decades, the sceptics were proved wrong with social platforms becoming communication giants offering valuable consumer insights that’s available for free. Now, there is an obvious upward trend in companies promoting their social media reputation and popularity rather than pitching their products directly. It has given brands a voice and way to communicate with its audiences directly. Plus the whole model is pretty relaxed and conversational, making it more personal.

If you ask why social networks are a great option for brands; is because it stretches beyond general demographics and geographical limitations to open up on deeper interests in behavioural patterns of its audiences. Long gone are the days of branding and advertising where a teenage freaked out on her first pimple because she had a youth festival to attend in college next day. The new-age teen is now paranoid about the next perfect selfie to upload on social platforms and oh the disaster of that first pimple. In comes an anti-acne cream!

he industry has witnessed a paradigm shift in consumerism and definitions of lifestyle options have changed from the ‘need’ to the ‘next wanna be’ – all for a virtual reputation on social networking platforms. The best part for advertisers being that they can now reach out for their brand loyalists who know their product and also expose their offerings to potential users who may not know them. The fact is that social media with all its diversity is being optimized to suit interests and needs of businesses. The emotional quotient that brands are riding high on is of course the consumers’ fancy to become popular and visible on virtual space. The consumers themselves, through their social media identities, are relaying a wealth of information about the brands they use to look and feel good.

The fact is that social media with all its diversity is being optimized to suit interests and needs of businesses.

Whether it’s a trend that will gain momentum or die its own death is unknown. But, consumers’ presence on social media is definitely making it easier for brands to find and connect with their audiences.

Modern day Green Geeks are a treasure trove of brand awareness and loyalty. Their thirst for an acceptable social media presence is leaving behind unique impression for brands to build upon

Vishnu DhasFounder Director

With over 15 years of experience, Vishnu is a communication strategist and a brand consultant for Urban, Emerging & Rural markets. Having worked with top communication groups, Vishnu's core expertise lie in Public Relations, Media Advocacy & Reputation Management for Individuals, brands & organisations. Vishnu has advised many Fortune 500 companies, business conglomerates, SMEs & startups on varied communication campaigns.